About Louie Davis

My career has been in the Jan/San industry. I started in direct B2B distribution sales with two different distributors in Huntsville, Alabama, then moved into territory management as a Regional Manager with Spartan Chemical Company  Toledo, Ohio. After five years with Spartan, I became Director of Sales with the largest Jan/San Food Packaging distributor in Alabama, Central Paper Company.I served as Director of Sales for fifteen years. Later, I managed  accounts for a few years, served as Business Development Manager helping with talent development, headed up our Acute Care team, and work with governmental accounts through a cooperative purchasing program. I then served as Director of Business Development and manage our digital marketing efforts and spend time selling and managing food processing accounts. Today I am VP of Sales at Central Paper Company leading the South’s best sales and customer service team.

My very talented wife, Catherine, owns C4 Creative. C4 performs a number of marketing services from graphic design, web and social media management, commercial writing, print, press releases, and video production. I serve as her sometimes photographer, videographer, courier, and box toter. My business skills have been expanded and sharpened by exposure to Catherine’s business.

I am also a writer. My work  can be found at Cleanlink.com ( or at the  My Articles heading on this site). Through C4, I write digital copy and other commercial work. Catherine and our son Daniel are gifted writers. I guess it’s a family thing.

The purpose of this blog is to help salespeople and sales managers get better. I will provide articles on timely subjects relating to sales, and sometimes marketing, but always with an eye toward providing very practical skills that will make you more money now! Mindset is always a part of our discussions since it is the starting point for ALL success in business and life. I am here to help. Email me at LouieDavis@SalesSaavy.com or comment on the blog.


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