About Louie Davis

My career has been in the Jan/San industry. I started in direct B2B distribution sales with two different distributors in Huntsville, Alabama, then moved into territory management as a Regional Manager with Spartan Chemical Company  Toledo, Ohio. After five years with Spartan, I became Director of Sales with the largest Jan/San Food Packaging distributor in Alabama, Central Paper Company.I served as Director of Sales for fifteen years. Later, I managed  accounts for a few years, served as Business Development Manager helping with talent development, headed up our Acute Care team, and work with governmental accounts through a cooperative purchasing program. I now serve as Director of Business Development and manage our digital marketing efforts and spend time selling and managing food processing accounts. I still recruit and coach sales people.

My very talented wife, Catherine, owns C4 Creative. C4 performs a number of marketing services from graphic design, web and social media management, commercial writing, print, press releases, and video production. I serve as her sometimes photographer, videographer, courier, and box toter. My business skills have been expanded and sharpened by exposure to Catherine’s business.

I am also a writer. My work  can be found at Cleanlink.com ( or at the  My Articles heading on this site). Through C4, I write digital copy and other commercial work. Catherine and our son Daniel are gifted writers. I guess it’s a family thing.

The purpose of this blog is to help salespeople and sales managers get better. I will provide articles on timely subjects relating to sales, and sometimes marketing, but always with an eye toward providing very practical skills that will make you more money now! I am here to help. Feel free to email me at LouieDavis@SalesSaavy.com or comment on the blog.


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